Great strategy doesn't follow the crowd


What You Need

You need to be heard in a crowded digital world.

There are multiple options: Digital Marketing, PR, Branding, Email, SEO, Social Media, Influencers, and more. 

All you want to know is: where should you focus to build your business? 

We've been in your shoes. Our only goal is to help your business grow. 

Who We Are

Rogue Consulting is not an agency. 

We are consultants with real world experience and a powerful network across a broad range of industries.

Our combined skills are used to create and implement custom strategies for your business and growth needs.

Without following the same playbook everyone else does.

What We Do

Built Annual Revenue from $1.2MM to $25MM in 10 months

Increased monthly site traffic from 55,000 to 107,000 in 3 months

Added 100,000 social followers in one year


Scaled cross-functional teams from 7 to 70 in 9 months

And we can do this for you.

Our Team


Wade MacCallum

Principal Consultant

Wade has senior leadership experience in digital marketing, business development, website design and operations across multiple industries covering everything from Software/SaaS to Finance and Hospitality. Although he built his experience abroad it's in Nova Scotia he is proud to bring specific expertise in digital and technical marketing as well as process  improvements in high growth and emerging environments.

Wade has a passion for change management and has worked closely over the past six years with companies and founders either needing to scale, or to make and implement critical and often challenging  decisions.  In addition has repeatedly worked with organizations across Canada and the US thus providing an international viewpoint to current business issues. 

More information can be found on Wade at www.linkedin.com/in/wademaccallum/


Dylan Blain

Principal Consultant

Dylan has held various senior roles working with government executives in Ontario and Nova Scotia over the past two decades.  Specializing in Issues Management, Public Relations and Strategic Communications, he has experience in supporting Premier’s, Political Party Leaders and various Cabinet Ministers.  His previous work on Health, Education, Public Safety and Labour portfolios provides a broad understanding of Canadian public policy.  


Constantly pursuing opportunities to promote local organizations, businesses and community leaders while focusing on brand development and communications delivery for private sector clients in the cannabis, climate change and non-profit sector.

More information can be found on Dylan at www.linkedin.com/in/dylan-blain-2b07351a/

Our Network

Success doesn't happen in a vacuum and we have built, and sometimes rely on, a network of trusted, local Nova Scotia as well as world class experts developed over decades of experience as required in: Copywriting, Translations services, Social Media, SEO, Email Marketing, Media Relations, Issues Management, Strategic Communications Development & Support, Stakeholder relations, Website Design, eCommerce, Niche Digital Marketing, and Graphic and Video Design.


Just A Few Of The Companies With Whom We Have Worked...


Their Words...Not Ours

"Wade has the remarkable strategic ability to see the patterns that happen in the market. To intuitively understand what people want, and how to reach them effectively. 

He is one of the few people I met who get it: you can't do the same things as others and expect a better outcome than everyone else. Wade uses these insights in ways that enable him to envision and implement the best way to motivate people to buy, and his teams to action.

It's been a pleasure working with Wade and I count him among my dearest friends."

Tom Feltenstein

ex-CMO McDonald's Corp.
Author of Uncommon Wisdom
As seen on Larry King and David Letterman