Is the Super Bowl Ad Spend a Terrible Investment? Tom Thought So!
Every year, as the Super Bowl rolls around, I can't help but think of my dear friend Tom Feltenstein and his unwavering disbelief in the corporate world's willingness to spend obscene amounts of money on advertisements during this event.
For those of you who knew Tom, you'll remember that he was a man who questioned everything. And it seems he was truly in a league of his own when it came to his stance on the ineffectiveness of Super Bowl ads as a "terrible investment".
Last year, the cost of a 30-second ad during the Super Bowl reached an astronomical $7 million! And that's just the tip of the iceberg when it comes to the total cost of production, fees for actors and celebrity guests, and the countless hours of planning and preparation that go into creating a Super Bowl ad.
It's my belief that Tom was right, once again. The $7 million budget for a single ad could be put to much better use, with a more tangible and measurable return on investment. So, is the Super Bowl ad spend a terrible investment? I'll let you be the judge.