Okay, literally over 80% of searches start with a google search. And even more importantly is the fact that consumers will often just use a search bar (or page) instead of typing a url. Digital marketing strategy that ignores this fact is just not a good plan. That's it. SEO is often presented as complicated sorcery clouded with words such as algorithm and analytics. Many companies are over valuing SEO because of this. What I've learned is that SEO is really, really simple. Yeah, there is some leg work to do, and you have to have a vision but literally anyone can do it with some basic direction and access. At the end of the day most companies can show up on page one within 6 months. And maybe quicker, and higher, with a little elbow grease. I have doubled legacy companies' site traffic in 2 months. And I'm no rocket scientist. https://www.searchenginejournal.com/why-seo-is-important-for-business/248101/
