TikTok just overtook Google as the highest traffic webpage in the world. Ignore social media at your peril.
So, I don't like social media. There, I said it. I feel it has caused more negative than good since it's inception. But I also know it's not going anywhere and that businesses who ignore it's importance will be more and more irrelevant over time. And for that reason I respect it's power and am a regular user on virtually every platform.
It's important to not only be on the platforms to understand the differences between them but also to know how to read the story behind the analytics. There is alot to social media but the question is: do you have a choice?
